The importance of clipband packaging

As the differences between products produced on an industrial scale begin to decrease and product diversity begins to increase in today, it is becoming increasingly difficult to create a difference between products and influence consumers' purchasing decisions.

Packaging for industrial products has become even more important as the level of social welfare increases, attention is paid to health conditions, consumer satisfaction is prioritized and protection of consumer rights becomes mandatory.

Packaging in food products has become a concept that is effective in consumers' purchasing decisions by appealing to consumers' emotions, rather than just being a factor that preserves the product and prevents it from spoiling. Packaging plays the role of a salesperson and is the first factor that establishes contact with the consumer and conveys the message that the manufacturer wants to convey to the consumer. For this reason, packaging is considered the fifth P of marketing (Packaging).

Packaging is seen as an important marketing activity that promotes the product. This function of the packaging is important in that it tries to guide the consumer and help him make a decision.

Consumers' behavior in purchasing packaged foodstuffs; The idea that packaged foods are healthy, high quality and trustworthy comes to the fore. It is observed that the effects of packaging functions in packaged foods on consumer purchasing behavior do not differ depending on the product type. The most important expectations of consumers from food packaging when making purchasing decisions are; It has been determined that there are concrete benefits such as protecting the product, providing convenience and providing information.

Clipband and twist ties used to close the package mouth are as important as packaging. It is now used in many packaging products and bread production factories prefer clipband to close their bags.

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